Kopparberg is viewed as the drink of the summer and innovation is at the heart of everything they do. Staying relevant, modern and on-trend through the brand’s evolution remains Kopparberg’s biggest challenge.
Its the 1st time in 12 years that Sweden has qualified for the world cup. To celebrate kopparbergs heritage I have designed an interactive way for consumers to celebrate the involvement of Sweden within the biggest sporting event of summer.
Kopparberg is inviting consumers to enter a design contest for its world cup match ball via instagram, with the chance to turn their designs into 2018 world cup memorabelia. Budding designers and football fans alike are invited to create & edit their own match ball on Instagram with the doodle tool on a blank football. 4 winners will have their designs turned into a real ball.